Key Capabilities of Salesforce CRM

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rakhia 16 August 2021 0 Comments

Organizations across industries and geographies recognize the importance of CRM and the impact it can have in providing better customer experiences. 

Statistics estimate that more than 90% of companies with 11 or more employees are using a CRM software for its ease of use and robust functionalities. But with so many options and vendors in the market, choosing the right CRM for your business can be quite challenging. 

In this blog we will walk you through the key capabilities you should look for. 

Salesforce is one of the largest and most popular cloud platform CRM providers in the world. Let’s look at the key capabilities and differentiators of Salesforce CRM.

Uniting teams across customers

Salesforce CRM platform enables you to connect with your customers intelligently by unifying sales, service, marketing, commerce, IT and analytics functions. This ensures that all these departments talk to each other and have the same information about their customers.

Shared customer view

Customers today expect a lot more value from your business. Having a shared view of these customers makes it a great deal easier for sales teams to close deals, marketing teams to market better, and business to grow. Salesforce has a best-in-class app for every phase of the customer’s journey, from lead to loyalty. 

Reduced workload

Empowered employees will undoubtedly serve their customers better. Salesforce lightens the heavy workload for both sales and marketing teams by doing the heavy lifting for business. Einstein AI, the in-built intelligence app, automates all the mundane, repetitive tasks. You can collaborate easily with teammates, even when working far apart by using the built-in Employee Experience features.  

Integrated data, easy access

The more you know, the better you will grow. Salesforce gives everyone in the organization the ability to easily access crucial data which eventually lets them make faster and smarter decisions. All the data inside and outside your CRM can be integrated through MuleSoft, an integrator which connects every system, application, data and device, whether it is on the cloud or on-premise, on a unified platform. 

Real-time analytics and data visualization

Get real-time analytics by bringing all important data together using Tableau, Salesforce’s AI-driven analytics tool. Tableau’s intuitive drag-and-drop analysis will let you spot visual patterns quickly, and share those interesting insights with your team members. A fully integrated data management and governance platform, filled with visual analytics, data storytelling and collaboration capabilities will eventually help sales teams improve their numbers significantly.  

Applicable to any industry

Salesforce has solutions pertaining to every industry. Whether the industry is big or small, they have customized solutions to support the capabilities you need most to grow and thrive. 

Additional benefits with more apps

Customers using more than one Salesforce CRM app have seen tremendous benefits. Let’s look at the numbers. 

  • 72% of customers using more than one app reported improved time to ROI. 
  • 95% of customers using more than two apps reported improved efficiency and productivity. 
  • 96% of customers say they have met or exceeded ROI expectations. 
In Conclusion

Whatever industry you work for, Salesforce’s CRM platform is versatile and has solutions customized for each industry. Contact our experts at Jarvis to find the best CRM solutions, tailored to your business.