E-Commerce Business during the time of COVID19

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rakhia 27 October 2023 0 Comments

Covid19 is one of the greatest tragedies of mankind in the last century. It is continuing to create adverse effects on economies around the globe. The hospitality and the travel industries are bearing the worst kind of brunt, followed by restaurants and bars, manufacturing sectors,etc.

Meanwhile consumer behaviours have been changing too. E-Commerce is taking over the traditional brick and mortar setups and is booming with the speed of light. 

Although the increase has been quite consistent in the last few years, the Covid19 pandemic has now considerably changed the consumer behaviour in just about a few weeks. The increase in the shift is huge now and retailers are toppling to cope with this evolving consumer behaviour. To survive such a shift retailers and ecommerce business enthusiasts must understand 

  • The impacts on the eCommerce business
  • What are the strategies to deal with it 
  • How to scale in the most profitable way
  • How to sustain the business growth

Here is a write up to guide you through.

Covid19 has affected eCommerce Businesses, but for Good!

There’s been a 129% year-over-year growth in U.S. & Canadian e-commerce orders as of April 21 and an impressive 146% growth in all online retail orders.

This is only in the United States, however the numbers in other nations such as India are also quite exciting.

The e-commerce market in India is set to grow at a compound annual growth rate (CAGR) of 19.6% between 2019 and 2023

One one hand, this is enormous news for the retail sector that is leveraging eCommerce channels already. And on the other hand, this also raises a few questions as to how to grow and sustain as a business online amidst the increasing competition. 

Here is the deal: If an online retail business can provide a better customer experience, they will stand out. People will remember them and buy more from them.

And if you are looking for ways to do it right, then the first thing that you should consider is to implement a robust Product Content Management module that Hybris can provide.

Product Content Management plays an important role in providing better CX

If you can streamline the ways to manage your products and the related content for the same, you are halfway through getting your buyers to buy from you.

When a buyer shops online, they look for several pieces of information and answers to the questions about the service or a product. If you identify the buyer behaviour and showcase the content they are looking for, you are more likely to convert.

Hybris allows you to keep all product related content in one place. It acts as a one-stop shop for your product management, sales and marketing teams to have a clear knowledge about all the required product information and show it uniformly through all channels to the target customers. 

This helps you function better and provide a seamless experience for your customer without any glitch.

With Hybris, you can rearrange your products and related information across disparate channels and reach out to your customers with rapidity.

We make it easier for you to show your customers what they are looking for before your competitor does. And that’s exactly what you need to sell better and thus strive in this competitive era of online retail.

Schedule a demo of Hybris and learn how you can grow your eCommerce business.

Talk to our Hybris Experts!