eCommerce has been growing rapidly in the recent past. Whether you are a small, medium, or enterprise business, implementing a quality eCommerce platform is going to transform your business. Today’s customers have several options to choose from and hence, loyalty to one particular eCommerce platform can never be assumed or guaranteed.
This makes it essential for businesses today to capitalize on the latest developments in technology and keep upgrading their features to attract and retain customers which will help increase their revenue significantly. This accelerates the need for eCommerce platforms that aim to understand the customer and give them a personalized end-to-end eCommerce shopping experience.
Providing a consistent customer experience needs to be the top priority for any eCommerce platform. Here are some key benefits of SAP Hybris that can help you change your eCommerce game and fuel your digital transformation in 2021.
Seamless omnichannel experience
SAP Hybris enables you to deliver a seamless, comprehensive omnichannel experience for customers. It integrates all digital and physical touchpoints onto a single, centralized platform which includes mobile, point-of-sale, call center, social media and print.
SAP Hybris also lets your business offer a compelling and holistic customer experience by offering a single system for managing product content, commerce operations and channels. This helps retailers, manufacturers and other businesses create a unified and seamless cross-channel experience.
Product content management
All product content management capabilities within SAP Hybris are housed in an easy-to-use, centralized content repository.
From here, you can easily catalog products through diverse attributes. You can bulk-edit, bulk-publish and bulk-upload many documents simultaneously, saving time and ensuring consistency.
You can also:
- Curate bundles by combining products and services into unique, personalized offers
- Define flexible pricing rules
- Use built-in templates to increase average order value and streamline the buying process
Customer experience management through customized design
SAP Hybris comes with a WYSIWYG website editing tool and a drag-and-drop interface for creating websites, pages, permissions, promotions and banners for your mobile, tablet and desktop. You can use SmartEdit to build on top of old designs on multiple storefronts to maintain an updated, consistent customer view. SAP Hybris’ context-driven services have the ability to measure patterns of customer intent, action, behavior and affinities, right down to size and color preferences.
SAP Hybris gives you a single view of the inventory across the entire organization. This means there is a single source of truth for the seller and complete omnichannel flexibility for the customer. Customers can effectively buy, collect and return products anywhere without messing up their stock levels.
Real-time customer support
With SAP Hybris, you get real-time customer support online all day, every day. Customer service agents get a 360-degree profile of the customer they’re serving, replete with their demographics, purchase history, preferences and past support tickets. This gives you complete visibility into what a customer has recently viewed, and lets you go above and beyond their expectations by adding products to a customer’s cart, offering them gifts and special discounts.
The SAP Hybris eCommerce omnichannel experience plays a significant role in targeting your customers and engaging with them regularly, anytime and anywhere.
At Jarvis, we understand digital commerce. Our extensive knowledge about all the latest eCommerce platforms makes us uniquely equipped to help you build your digital commerce business on a strong foundation, from running it seamlessly through its evolution to managing it effectively, every day.