Top 3 omnichannel retail tech trends and benefits

Top 3 omnichannel retail tech trends and benefits

It is estimated that 51% of companies across the globe use at least 8 channels to interact with their customers across touchpoints. This is indicating towards the fast evolving retail sector that has moved beyond the brick and mortar setups and is leveraging the potential of several online channels to reach out to their customers. 

In this day and age, it’s crucial for retailers to stay ahead with advanced omnichannel solutions that can potentially assist them in their journey.

Omnichannel solutions are providing the necessary digital boost to the retail sector and assisting retailers in enhancing customer experience across multiple channels and setups. And with transformation in technology, the omnichannel solutions keep on offering new features that fuel growth and business outcomes in the retail sector. A few of these become trends and others are just overlooked by the users, based on what value that they add to the overall business success. 

In this article we will talk about top 3 omnichannel retail tech trends and how they can benefit the retail industry.

Personalized Experience

Every buyer is different and purchases different products. Helping your consumers find the product they like without much hassle is the first step towards building their trust amongst them. If you show them what they are actually looking for on the devices and browsers they use, you can gain their loyalty. It is done with the help of advanced features and algorithms that omnichannel solutions use. The omnichannel can easily help you manage your products and their information and show relevant content to your customers.

Along with this, powerful omnichannel retail solutions help you keep your customer information handy. For example, you can send personalized offers to your customers based on their purchase history, give discounts to loyal customers when required and thereby provide them an enhanced personalised experience.

Engagement & Loyalty Programs

Loyalty programs are trending across the retail industry. They’re one of the most important steps towards achieving your business goals. Loyalty programs help in retaining customers and building long-standing relationships with them. Omnichannel retail solutions with the latest features help management teams have all information related to sales and which channels customers are using to buy from them. They can also keep track of every customer’s details and use them to enhance engagements by communicating frequently through messages, emails or calls.

If you are a retailer and are using an omnichannel retail solution, you can also chalk out loyalty programs for your customers and enhance the overall customer experience. These loyalty programs can be targeted towards specific customers based on their buying habits or can be for all. You can decide what’s best for you by leveraging the capabilities of omnichannel solutions that help you understand how customers are buying from you and what products are selling the best. 

Better Product Management

The latest omnichannel solutions help you manage your products better and collaborate with disparate sales, management and marketing teams over product information. This helps you have a better understanding of your overall business and chalk out the best strategies that you need to implement for your retail business. You can show relevant content to your customers across all customer touch points and reap the augmented business results.

Why Jarvis?

Jarvis offers you an advanced cloud-based omnichannel solution that breaks the siloed customer experience, realigns the overall product management and helps you go to market faster. The latest features of Hybris help you reach out to your customers with a better understanding of your retail business spread across channels and stores and get the desired business outcomes.

Learn more about Hybris.  Talk to the experts and revolutionize your retail business to stay in sync with the current trends. 


Why adoption of Salesforce based solutions amidst this pandemic is paramount

Why adoption of Salesforce based solutions amidst this pandemic is paramount

The sharp growth in the demand for online commerce has been accompanied by a wide-ranged evolution in CRM technology, especially in the B2C space. CRM solution providers have rapidly embraced the shifting dynamics of the retail sector and are now offering cutting-edge features and CRM based solutions, specially curated to address the needs of the retailers.

Amongst all the CRMs present in the market, Salesforce CRM has been chosen as the most popularly used in the world. Its applications are extremely beneficial and have the potential to drive eCommerce business to success faster and better both amidst the pandemic and otherwise.

Salesforce CRM revolutionizes customer experience, and thus enables retailers to quickly scale their business. 

Precise and Personalized Customer Experience 

Have you searched for a particular item from your browser and later found your social media news feed bombarded with products that you viewed or added to your cart? That’s the tip of personalization! This is done with the help of technologies that can track your preferences and then offer contextual information as you browse, to increase chances of engagement and thereby conversions.. 

Salesforce based solutions can help you nail such personalization techniques and get more customers to engage with your products and influence purchase decisions!

Learn more about such Salesforce capabilities from the experts. Book a free consultation.

Get More Time to Focus on Your Core Business

Salesforce based solutions can automate a plethora of cumbersome tasks that needs to be done manually otherwise and save time and energy for you. You can focus on your products and management better, rule out inefficiencies in the processes and address your customers better.

More so, amidst the pandemic when retailers are racing to enhance their online brand presence and win the battle to emerge as the best retailer. You need to be smarter than the others!

The best way to do it is by making your workflow smarter with Salesforce solutions. And before implementing the solutions, it’s crucial that you consult the experts in the arena and learn about your immediate requirements first. Book your slot now!

Manage Orders Better

From lead generation to revenue generation, order management includes a range of business chores. Moreover, managing orders is one of the most important functionality of any business that needs utmost attention. Salesforce based applications can help streamline order management and give it the right kick to become more efficient and effective. 

The applications help you to precisely act upon different order placements, process the orders accurately, track shipments,  deliveries and finally the customer feedback for each and every product that you deliver.

Learn more from the experts at Jarvis. Get your hands-on  demo of SalesforceCRM. We’ll help you utilize the features in your benefit so that you stay ahead of the competition amidst the pandemic. Reach out to your potential customers and grab the market in the easiest and most professional way possible.

Book your consultation with Jarvis’ Salesforce Helpdesk now.