Choosing the right eCommerce software for your business is not quite as simple as it seems. It is one of the most important decisions that you have to make early on in your eCommerce journey.

Why use an eCommerce platform?

eCommerce platforms are essentially software applications that enable businesses to execute complex functions both in the front-end and back-end. This includes CRM, inventory management, mobile commerce, web design and warehouse fulfillment, among others. 

The reality is simple. In today’s digital-first world, if you don’t have an eCommerce platform, you can’t compete online. This platform will be the backbone of your retail business. The right platform can help streamline your business.

What is the best eCommerce platform?

Don’t choose an eCommerce platform based on its popularity. The best eCommerce platform is the one that successfully delivers the outcomes and objectives that you have set for your business. 

These goals can be things like an increase in revenue, improving customer engagement or entering or creating a new market. 

What are the key business objectives you want to accomplish through your eCommerce platform?

Building an eCommerce business isn’t just about putting up your product listings on the Web. It is more complicated than that. Much like running a physical retail or production facility, the same level of strategic planning needs to go into building and running it.

If you get this right, you can take full advantage of the digital environment by automating and streamlining many tasks and activities that would otherwise require human intervention.  

You need to ensure that your eCommerce platform:

• Encourages Business Growth – How quickly is your business able to grow?
• Reduces Running Costs – This includes the cost of building your eCommerce platform, ongoing development and maintenance costs.
• Improves Customer Engagement – You should be able to control how your customers interact with your business.
• Helps Achieve Business Objectives – The right solution will let you achieve all the objectives that you set out to achieve.

An effective eCommerce solution helps enhance your business process, customer engagement and lead generation. Your challenge lies in  identifying key business objectives and determining if the system you have chosen gives you a healthy ROI.

Wrapping Up

Magento has been proven to be the best eCommerce platform amongst the competition. In addition to content staging, page builder, instant purchase and merchandising, Magento also offers advanced features like customer service, order management, business intelligence, inventory management and cloud deployment. Magento development service providers craft a rich user experience with powerful end-to-end solutions. 

Why Jarvis is the answer

At Jarvis, we partner with eCommerce businesses to help them render seamless buying experiences across all consumer touch points. We work closely with businesses to understand their needs and accelerate the implementation of the right technology to drive better business outcomes.

Our experts at Jarvis will help you implement Magento to deliver an engaging customer experience and grow your business. Reach out to us and begin your eCommerce transformation.