Sell where your customers are! That’s the first step towards your retail success amidst the widely shifting customer behaviour and their growing preferences towards online shopping.
Retailers need to adopt omnichannel solutions right away to enhance their digital presence, gain more customer attention, increase store footfalls and stay ahead of the competition. When done right, retailers can cope up with the market needs with ease.
Omnichannel retail has a plethora of benefits that’s attracting businesses to adopt to it with rapidity. Here are a few of the benefits of transforming your business with a cloud-based omnichannel retail solution.
Customer experience is directly proportional to how well the retailer is able to manage products and deliver services across selling channels. An omnichannel solution does away with the need for disparate systems and methods that retailers typically use to manage products. It helps build wholesome strategies and plan better customer interaction while mapping user journeys as they buy products and interact with various businesses/brands. Omnichannel is built over one single motive – To help in the seamless collaboration between departments such as sales, marketing and branding and thus strategize better for your retail business.
An omnichannel solution helps in showcasing relevant products and services to customers across all channels and enhances the retail experience for them. The solution helps in providing relevant product information across all channels. This ensures that the most latest product information is available to customers and your teams – thereby rules enhancing sales and customer experiences.
Retailers having more than one store or channel to sell their products often face the discomfort of managing the content that goes out to the customer base. More often than, retailers struggle with having various versions of product information available across various touch points – both while in production, sales and on store-fronts. This causes confusion in the mind of the customers and increases the probability of losing the chance to gain another sale.
A cloud-based omnichannel retail solution effectively nullifies this impediment and helps retailers to keep product related content at one place irrespective of the location they are selling from. It also helps them to provide their customers with a unified experience across all stores.
Retailers can manage their product content better, curate effective strategies based on the results that a product earns and enhance both CX and business outcomes.
What can be better than offering customers a retail experience where they can enjoy the privilege of buying their favorite products from any channel they wish to? For example, if a customer visits your store, likes a product and decides to buy it a day later due to any reason, the solution tracks their preferences and allows them to do so. An omnichannel solution would help them to buy your product through an online channel using any browser of their choice in the comfort of their homes.
An omnichannel solution with the above mentioned capability increases trust in your brand and augments the chances of buying from you more often – increasing brand loyalty and making your businesses a favourite among peers in the market
Hybris is one of the most sought after omnichannel solutions in the market used by big brands and key players in the retail sector worldwide. Thanks to its effective features that empower retailers of today to cope up with the ever-evolving demands of the market and rapidly changing customer moods.
Hybris makes multichannel customer experiences more interactive and efficient and helps retailers scale their businesses faster. The cutting edge solution assists ambitious retailers to seamlessly realign their product management and go to market with their products faster. It helps in boosting customer loyalty and sales.