In a digital-first world, it is imperative for eCommerce enterprises to deliver seamless experiences. But this is more often than not, far from true. Disparate systems managing various facets of the sales pipeline, marketing strategies, product catalogs and other significant business units lead to slippage of information with regard to overall product management. The need of the hour is a holistic system that helps eCommerce businesses to deliver customers with relevant product information as they browse.