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How live commerce fits into the future of shopping post-pandemic

The pandemic has changed customer behavior in many ways. Changes that we thought would take years to happen, are now taking place in just a few months. 

The latest EY Future Consumer Index study shows that 26% of customers now plan to live in less densely populated areas, an increase from 22% in 2020. This means that they no longer have to live in close proximity to their favorite retail store to make that purchase. The most powerful tool they need now is a good, stable internet connection. 

We have also seen eCommerce strategies change from being a top priority on every retail outlet’s long-term plan to now having become an essential lifeline to survive the pandemic. There’s another powerful, novel approach aligning with eCommerce that has been adopted in sales. 

Chinese retail giant Alibaba once linked up an online livestream broadcast with an eCommerce store as an experiment. This allowed viewers to look for products and shop for the ones they liked at the same time. The success of this live commerce experiment meant that it quickly became a regular fixture in the retail firm’s future sales campaigns.

In China, live commerce has established itself as a major sales channel in the retail industry in just a few years. This strategy could well be replicated across the globe.

While we don’t know exactly how live commerce will develop in the years to come, one thing is for sure. It holds great long-term potential for brands and eCommerce platforms. An analysis done by McKinsey indicates that live commerce sales could well account for 10 to 20 percent of eCommerce by the year 2026.

It’s clear that for retailers, the pandemic has only accelerated their existing efforts to innovate. What are the important factors you, as a business owner, need to keep in mind for a successful eCommerce strategy? Read on to know about some of them:

The importance of customer experience

To be successful in eCommerce, businesses have to think beyond just the deployment of eCommerce. They need to evaluate what kind of customer experience they are looking to offer. Customer experience has been steadily evolving from one built on the transactional shopping process to one focused on understanding and enriching customer relationships. 

As a retailer, it’s essential to create a journey that’s relevant to your customer. Your eCommerce solutions should also provide greater value to facilitate that journey. Make no mistake, the desire for social interaction could well drive people back to retail stores after the pandemic. 

However, several studies have indicated that 38% of customers plan to shop more online and only visit those stores which provide great customer experience. 

Live commerce can become a key and strong pillar of eCommerce in future. Retailers can enhance the customer experience in live commerce by:

  • Experimenting with a regular schedule of live events using varying products, formats and different target audiences
  • Integrating live streaming into its own website or eCommerce experience to ensure complete ownership over the customer
  • Tracking live stream performances through real-time predictive analytics to derive greater insights into audiences, content, products and formats
  • Using a dedicated in-house team to plan and develop content for livestreams. This includes the storylines, scripts, hosts and/or influencers
  • Having a full-time team to manage the live-commerce channel
  • Setting up automated performance-marketing campaigns to drive the target traffic to relevant streams

 Retailers and businesses can use live commerce to enhance customer experience, all through the customer journey.

How eCommerce fits in

So how exactly does eCommerce fit into the customer’s buying journey? Here are some points that customers look at from the technology standpoint:

  • An agile, adaptive technology platform that understands different customers–  Your eCommerce platform must be able to employ agile and innovative tactics which will help you better understand and anticipate customer behavior.
  • An integrated organizational structure– Your eCommerce platform can’t afford to work in a silo. It should be integrated tightly to ensure that eCommerce, merchandising, supply chain, store operations and marketing all work together seamlessly.
  • A seamless omnichannel experience- According to a study by Harvard Business Review, 73 percent of all customers use multiple channels to make their purchases. All these channels need to be tightly integrated with each other, to give the customer a seamless experience across all platforms. We are no longer looking at a physical or digital world, but a completely connected one. Having omnichannel capabilities ensure that you remain connected to your customer across channels.
  • A uniform customer experience all through- The customer must have the same experience, right from the time he/she places an order to the time the order is delivered at their doorstep. If your eCommerce platform cannot maintain these standards, the chances of the customer shifting his/her loyalties are high. 

Here’s how retailers can use live commerce to improve customer engagement:

  • Use influencers with a few thousand followers to get a more trusted connection with consumers at a lower cost. A recent survey indicates that the engagement rate for nano influencers on Instagram is actually ten times higher than those with a million followers.
  • Expanding into new sectors as live commerce expands its reach. For instance, leading tech companies can use their live streaming platform to provide the latest retail products and services. 
  • Use innovative formats such as Augmented Reality (AR) and virtual reality (VR) to make the shopping experience more immersive. This will allow buyers to view their product from every angle. In the future, consumers can even have virtual face-to-face conversations with a show host, just like they were having a conversation with a store manager.
In Conclusion

The popularity of live commerce has only gone on to show that success in eCommerce will depend on going down to the last mile in future. Research says that only one in five customers forgive retailers and brands for service disruptions due to COVID-19. This applies to even the most advanced eCommerce capabilities. As services scale, retailers must find a way to ensure that customer experience doesn’t falter. Ready to embrace the future of eCommerce? Explore SAP Hybris, which will break your siloed customer experiences and enable a seamless, engaging customer experience, all through their journey. 

Get in touch with our experts at Jarvis for a next-generation eCommerce shopping experience.

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Key ways to drive greater productivity with Sales Cloud

As a sales rep, you might often find yourself overwhelmed by a high volume of manual processes in your day-to-day sales cycle. This can easily take your focus away from what you do best, selling. 

If you are a person who wants to reduce the high volume of manual tasks and work with an organized, structured process, a quality CRM software is just what you need. 

Salesforce Sales Cloud can be the solution which will not just let you manage customer relationships effectively, but also handle and analyze data, metrics and notes, and access all of this in one central location. 

Salesforce Sales Cloud easily outscores all other CRM platforms. It offers you a standardized process which needs minimal customization, increases and improves collaboration with your teammates and boosts your productivity. 

Sales Cloud is faster to deploy than other CRM platforms, and integrates natively with all existing applications. The benefits of Sales Cloud are evident in these key numbers. Organizations using Salesforce Sales Cloud have seen a 35% increase in sales productivity, 30% increase in lead conversion and 25% increase in customer revenue.

Still on the fence about whether Salesforce Sales Cloud will enhance your productivity?

Read this blog to know how you can drive increased productivity with Sales Cloud and improve the overall efficiency of your sales organization.

Quick Configuration

Depending on the nature of your business, the configuration and deployment of Salesforce Sales Cloud can take as little as four to six weeks for a quick, out-of-the-box start. It can be configured to support organizations of different sizes. Configuring your CRM with Salesforce Sales Cloud will always give you a better, easier alignment with your processes.

Drive business change through smart adoption

Even the best tools require a smart, calculated adoption strategy to drive business change. Here are some suggestions as to how you can effectively adopt Salesforce Sales Cloud into your everyday routine

  • Using Salesforce Sales Cloud extensively- When you enter all your data into the Salesforce Sales Cloud, you will get full credit for building your pipeline and closing more deals.
  • Making Salesforce Sales Cloud the measure of your success- You can set monthly pipeline and sales targets into the Salesforce Sales Cloud. This will make your team members accountable for all the data visible in the reports and dashboards. 
  • Running every sales meeting and forecast call out of Salesforce Sales Cloud- With a single, centralized source of truth, you don’t have to use other apps to make points or take notes. You can do it all through the Salesforce Sales Cloud. 
  • Driving change through social- Your sales team shouldn’t just be taking calls, but also be active on social forums which let you share your gains and losses with your colleagues. Salesforce Chatter, the enterprise social network, makes it very easy for sales reps to view who has the most leads, who is lagging behind and find out why. 
  • Staying mobile- You should be able to bring your best to the table, irrespective of where you are and what device you are using. The Salesforce1 Mobile App will ensure that you are on the ball with your customers, wherever you may be. It also gives managers complete visibility by allowing them to instantly access sales leadership dashboards.
  • Automating manual tasks and processes- Sales reps spend 64% of their time not selling. This clearly means that a major chunk of their time is spent on manual tasks. 

Sales Cloud lets you automate thousands of tasks and business processes. This includes pricing approvals, travel reports and record updates, so you can focus on selling.

Native Integration

Salesforce Sales Cloud makes it easy to explore native integrations with several applications. Sales Cloud integrates with your popular applications such as HubSpot, LinkedIn, ZoomInfo, Office365 and many others.

Sales Cloud uses simple, powerful, and secure APIs to ensure a seamless connection with all of your favorite business apps. 

Working Smarter through Salesforce Sales Cloud

When you are faced with an overwhelming amount of customer and sales data, having a centralized source to sift through this data and uncover the best leads, opportunities and insights is essential. Salesforce Sales Cloud’s single source of truth gives you all key information you need in a single place. This helps keep your focus purely on sales.

Working with Salesforce Sales Cloud, you can be assured of

  • Faster configuration
  • Increased collaboration and performance
  • Connectivity anywhere, anytime
  • Native integration with your existing applications
  • Scalability with every type of business
How can we help?

You can rest assured that deploying Salesforce Sales Cloud will be the first step towards crushing your sales targets and improving the customer experience. Our experts at Jarvis have decades of experience in Salesforce CRM and can help you unleash Sales Cloud to its fullest potential. Get in touch with us to track deals better, sell smarter and improve the future of your business.

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How can SAP Hybris change your eCommerce game in 2021?

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Why is choosing the right eCommerce platform important?

eCommerce platform

eCommerce has been growing rapidly in the recent past. Whether you are a small, medium, or enterprise business, implementing a quality eCommerce platform is going to transform your business. Today’s customers have several options to choose from and hence, loyalty to one particular eCommerce platform can never be assumed or guaranteed.

This makes it essential for businesses today to capitalize on the latest developments in  technology and keep upgrading their  features to attract and retain customers which will help increase their revenue significantly. This accelerates the need for eCommerce platforms that aim to understand the customer and give them a personalized end-to-end eCommerce shopping experience. 

Providing a consistent customer experience needs to be the top priority for any eCommerce platform. Here are some key benefits of SAP Hybris that can help you change your eCommerce game and fuel your digital transformation in 2021.

Seamless omnichannel experience

SAP Hybris enables you to deliver a seamless, comprehensive omnichannel experience for customers. It integrates all digital and physical touchpoints onto a single, centralized platform which includes mobile, point-of-sale, call center, social media and print. 

SAP Hybris also lets your business offer a compelling and holistic customer experience by offering a single system for managing product content, commerce operations and channels. This helps retailers, manufacturers and other businesses create a unified and seamless cross-channel experience.

Product content management

All product content management capabilities within SAP Hybris are housed in an easy-to-use, centralized content repository. 

From here, you can easily catalog products through diverse attributes. You can bulk-edit, bulk-publish and bulk-upload many documents simultaneously, saving time and ensuring consistency.

You can also:

  • Curate bundles by combining products and services into unique, personalized offers
  • Define flexible pricing rules
  • Use built-in templates to increase average order value and streamline the buying process
Customer experience management through customized design

SAP Hybris comes with a WYSIWYG website editing tool and a drag-and-drop interface for creating websites, pages, permissions, promotions and banners for your mobile, tablet and desktop. You can use SmartEdit to build on top of old designs on multiple storefronts to maintain an updated, consistent customer view. SAP Hybris’ context-driven services have the ability to measure patterns of customer intent, action, behavior and affinities, right down to size and color preferences.

Order management

SAP Hybris gives you a single view of the inventory across the entire organization. This means there is a single source of truth for the seller and complete omnichannel flexibility for the customer. Customers can effectively buy, collect and return products anywhere without messing up their stock levels.

Real-time customer support

With SAP Hybris, you get real-time customer support online all day, every day. Customer service agents get a 360-degree profile of the customer they’re serving, replete with their demographics, purchase history, preferences and past support tickets. This gives you complete visibility into what a customer has recently viewed, and lets you go above and beyond their expectations by adding products to a customer’s cart, offering them gifts and special discounts. 

Wrapping Up

The SAP Hybris eCommerce omnichannel experience plays a significant role in targeting your customers and engaging with them regularly, anytime and anywhere. 

At Jarvis, we understand digital commerce. Our extensive knowledge about all the latest eCommerce platforms makes us uniquely equipped to help you build your digital commerce business on a strong foundation, from running it seamlessly through its evolution to managing it effectively, every day.

Get set to change your eCommerce game in 2021 by giving customers the best omnichannel experience through SAP Hybris. Get in touch with Jarvis and implement SAP Hybris today!

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Managed Services for SAP Hybris why you should consider building an extended SAP Hybris team

Why you should consider building an extended

SAP Hybris team

You’ve already made a great choice by opting for a quality omnichannel eCommerce platform in SAP Hybris. SAP Hybris is a proven eCommerce platform which has successfully facilitated the growth of several businesses, big or small, by helping them provide an excellent eCommerce experience to customers over the years.

However, the successful deployment of your eCommerce platform is only half the job done. eCommerce application development and maintenance are time consuming. They are complex and expensive too. Additional integration and configuration with other third-party applications makes it quite clear that Hybris applications require constant care to ensure they are working properly every day.

Many companies face challenges in successfully managing their SAP Hybris systems. These challenges could range from lack of internal IT staff availability, a lack of Hybris technical skills to changing business requirements, among others. 

Jarvis offers complete after-deployment support, SAP Hybris Managed Services, to address all your eCommerce site’s unique requirements. We offer a variety of services to meet your post deployment needs. We also have tailor-made service packs which you can choose from, according to your business needs. We guarantee assistance from certified SAP Hybris Developers along with strategic guidance from experienced eCommerce consultants. This will give you great ideas to build personalized customer experiences that will ultimately increase sales conversions.

Our experts at Jarvis offer you

Round-the-clock monitoring and alerts

As a critical component of your business, applications need 100% uptime. With Jarvis Managed Services you get exactly the capacity you need. We will monitor the performance of your code, application dependencies, and transaction times to ensure optimal user experiences. In addition we offer you specialist advice and carry out improvement projects remotely and on location, round-the-clock.

While your website traffic may fluctuate during special events and holidays, your performance doesn’t have to. Our Scalability Services are designed to ensure optimal performance and site availability whenever seasonal traffic surges.

Enhanced SAP Customer Experience 

Scale your development team with Jarvis’ set of processes and policies that keep your development process organized and your source code complete at all times. We will evaluate your current practices and determine how you can improve or standardize them in order to be most efficient. Let us handle the complexity of updating your application by rapidly releasing new features and avoiding downtime. You will have access to certified, expert-level SAP Hybris Developers who know the ins and outs of the SAP Hybris platform and help organizations manage their SAP environment on a day-to-day basis.

Trustworthy Technical Assistance for Business Growth

With experts in the SAP Hybris platform guiding you, there’s no need to worry about the authenticity of technical assistance. Our technical team offers quality professional advice, cost effective support and maintenance services for your SAP Hybris platform 24X7. Once our team has your SAP Hybris platform up-to-date and running smoothly, you are assured of increased customer traffic and revenue. 

Wrapping Up

B2B and B2C companies around the world rely on us to deliver and optimize successful Commerce applications. Experts at Jarvis come with immense experience and in-depth knowledge about the SAP Hybris platform. We offer customized plans for SAP Hybris Managed Services. Here are our plans and their features:

Get in touch with us to ensure high quality maintenance of your eCommerce platform, and watch your business thrive.

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What Factors Should You Consider when selecting an eCommerce Platform?

What Factors Should You Consider when selecting an eCommerce Platform?

Choosing the right eCommerce platform which will fulfill your business needs and ensure its growth can’t be done in an instant. Whether you’re a new business or an established physical retail firm with decades of experience, you need to know if the eCommerce platform you’re evaluating can scale according to the size and complexity of your business. 

Once you’ve made note of the development and operation of your current eCommerce platform, here are some key factors you need to consider before choosing the right platform that will aid the growth of your business:

1. Expertise/Experience of the Vendor

Do a thorough check to see if the vendor you have selected offers you services with the right expertise and experience to meet all your technical requirements. You also have to be certain that they have the necessary industry knowledge. Do thorough market research, go through their case studies and customer reviews to make sure that your vendor has the technical qualities that your business needs.

2. Support

Say you’re operating a large-scale business on an online platform that is entirely new to you. Things are highly likely to go wrong in the beginning, until you get used to the platform. You need to have 24*7 support to ensure that these mistakes can be sorted out. Make sure you’re looking for an eCommerce partner who can quickly assist you over a phone call.

3. Scalability

As your business grows, will your eCommerce platform be able to keep up with this growth as well? You have to be sure that your eCommerce platform is the focal point of your business. If your platform is unable to scale along with your business, its lack of growth may well end up affecting the scalability of your business.

4. SEO-friendliness

An eCommerce platform with SEO-friendly features is another vital benefit to have. This makes it a lot easier to rank your business on various search engines.

5. Mobile responsiveness

A large share of the population has chosen to shop online owing to the pandemic and will most likely continue to shop digitally, through their mobile phones even after the pandemic is over. Having a mobile responsive eCommerce platform will go a long way in improving your business and increase sales in the long run.

6. Security

 The security of your eCommerce platform is something that can’t be ignored, at any cost. Security of your online data and customers’ financial transactions should be your top-most priority. In this day and age of increasing cyber crimes, you have to choose a platform that accepts financial transactions, while following all the security protocols. 

Wrapping Up

Magento is powerful enough to meet all your business needs. It’s easily scalable and will grow with your business. Magento also generates SEO-friendly URLs and meta descriptions, and you don’t have to create them yourself. Sites created using Magento are completely mobile responsive and compatible with all browsers and screen sizes. 

In short, Magento ticks all the boxes in your search for the ideal eCommerce platform and more. Contact our experts at Jarvis and grow your business through Magento.

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How to Choose the Best ECommerce Platform for your Business in 2021

How to Choose the Best ECommerce Platform for your Business in 2021

Choosing the right eCommerce software for your business is not quite as simple as it seems. It is one of the most important decisions that you have to make early on in your eCommerce journey.

Why use an eCommerce platform?

eCommerce platforms are essentially software applications that enable businesses to execute complex functions both in the front-end and back-end. This includes CRM, inventory management, mobile commerce, web design and warehouse fulfillment, among others. 

The reality is simple. In today’s digital-first world, if you don’t have an eCommerce platform, you can’t compete online. This platform will be the backbone of your retail business. The right platform can help streamline your business.

What is the best eCommerce platform?

Don’t choose an eCommerce platform based on its popularity. The best eCommerce platform is the one that successfully delivers the outcomes and objectives that you have set for your business. 

These goals can be things like an increase in revenue, improving customer engagement or entering or creating a new market. 

What are the key business objectives you want to accomplish through your eCommerce platform?

Building an eCommerce business isn’t just about putting up your product listings on the Web. It is more complicated than that. Much like running a physical retail or production facility, the same level of strategic planning needs to go into building and running it.

If you get this right, you can take full advantage of the digital environment by automating and streamlining many tasks and activities that would otherwise require human intervention.  

You need to ensure that your eCommerce platform:

  • Encourages Business Growth – How quickly is your business able to grow?
  • Reduces Running Costs – This includes the cost of building your eCommerce platform, ongoing development and maintenance costs.
  • Improves Customer Engagement – You should be able to control how your customers interact with your business.
  • Helps Achieve Business Objectives – The right solution will let you achieve all the objectives that you set out to achieve.

An effective eCommerce solution helps enhance your business process, customer engagement and lead generation. Your challenge lies in  identifying key business objectives and determining if the system you have chosen gives you a healthy ROI.

Wrapping Up

Magento has been proven to be the best eCommerce platform amongst the competition. In addition to content staging, page builder, instant purchase and merchandising, Magento also offers advanced features like customer service, order management, business intelligence, inventory management and cloud deployment. Magento development service providers craft a rich user experience with powerful end-to-end solutions. 

Why Jarvis is the answer

At Jarvis, we partner with eCommerce businesses to help them render seamless buying experiences across all consumer touch points. We work closely with businesses to understand their needs and accelerate the implementation of the right technology to drive better business outcomes.

Our experts at Jarvis will help you implement Magento to deliver an engaging customer experience and grow your business. Reach out to us and begin your eCommerce transformation.

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Key Capabilities of Salesforce CRM

Key Capabilities of Salesforce CRM

Organizations across industries and geographies recognize the importance of CRM and the impact it can have in providing better customer experiences. 

Statistics estimate that more than 90% of companies with 11 or more employees are using a CRM software for its ease of use and robust functionalities. But with so many options and vendors in the market, choosing the right CRM for your business can be quite challenging. 

In this blog we will walk you through the key capabilities you should look for. 

Salesforce is one of the largest and most popular cloud platform CRM providers in the world. Let’s look at the key capabilities and differentiators of Salesforce CRM.

Uniting teams across customers

Salesforce CRM platform enables you to connect with your customers intelligently by unifying sales, service, marketing, commerce, IT and analytics functions. This ensures that all these departments talk to each other and have the same information about their customers.

Shared customer view

Customers today expect a lot more value from your business. Having a shared view of these customers makes it a great deal easier for sales teams to close deals, marketing teams to market better, and business to grow. Salesforce has a best-in-class app for every phase of the customer’s journey, from lead to loyalty. 

Reduced workload

Empowered employees will undoubtedly serve their customers better. Salesforce lightens the heavy workload for both sales and marketing teams by doing the heavy lifting for business. Einstein AI, the in-built intelligence app, automates all the mundane, repetitive tasks. You can collaborate easily with teammates, even when working far apart by using the built-in Employee Experience features.  

Integrated data, easy access

The more you know, the better you will grow. Salesforce gives everyone in the organization the ability to easily access crucial data which eventually lets them make faster and smarter decisions. All the data inside and outside your CRM can be integrated through MuleSoft, an integrator which connects every system, application, data and device, whether it is on the cloud or on-premise, on a unified platform. 

Real-time analytics and data visualization

Get real-time analytics by bringing all important data together using Tableau, Salesforce’s AI-driven analytics tool. Tableau’s intuitive drag-and-drop analysis will let you spot visual patterns quickly, and share those interesting insights with your team members. A fully integrated data management and governance platform, filled with visual analytics, data storytelling and collaboration capabilities will eventually help sales teams improve their numbers significantly.  

Applicable to any industry

Salesforce has solutions pertaining to every industry. Whether the industry is big or small, they have customized solutions to support the capabilities you need most to grow and thrive. 

Additional benefits with more apps

Customers using more than one Salesforce CRM app have seen tremendous benefits. Let’s look at the numbers. 

  • 72% of customers using more than one app reported improved time to ROI. 
  • 95% of customers using more than two apps reported improved efficiency and productivity. 
  • 96% of customers say they have met or exceeded ROI expectations. 
In Conclusion

Whatever industry you work for, Salesforce’s CRM platform is versatile and has solutions customized for each industry. Contact our experts at Jarvis to find the best CRM solutions, tailored to your business.

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Key capabilities of SAP Hybris that can make all the difference in your online commerce game

Key capabilities of SAP Hybris that can improve your online commerce game

Have your customer experience and sales taken a beating after the pandemic?  You’re not alone. Consumer behaviour has been transforming rapidly, and this has become more pronounced during the pandemic. The days of customers simply browsing for products online are long gone. In the age of social distancing, customers have been using an average of nine different channels to browse through product inventory, research all the available products, seek advice and make purchases. You have to provide customers with the same buying experience on all the different channels to keep up with these demands.

A highly scalable, cloud-based SaaS eCommerce solution can do this. 

SAP Hybris is a flexible and intelligent platform that is being used successfully by top global retailers. Your business can benefit tremendously from Hybris too. Read on to know how Hybris can help your retail business provide a superior customer experience.

Engage customers on their own terms

Changing consumer behaviour demands that brands need to adopt a flexible, trusted and intelligent platform to make commerce faster and smarter. 

SAP Hybris offers a suite of features that will transform how brands will connect with their customers at every stage of the customer journey. 

Hybris’ omni-channel B2B and B2C interaction tools let your business deliver customer needs wherever they are across your touchpoint channels. Hybris also lets you transform your customers from being just end users to active contributors to your processes, right from data collection to merchandising.

The omnichannel oversight that Hybris offers gives retailers far greater control, from discovery to engagement, transactions, analytics, customer service and relationship building.

It is not just omnichannel commerce, but unified commerce. Let’s look at some of the other key capabilities Hybris offers.

Integrated CRM framework

Customers today are looking for quick and meaningful real-time interactions and data processing over one-sided consumer touch points. SAP Hybris allows you to constantly engage with them through its integrated CRM framework. The software proactively fetches customer data through tested algorithms and provides insights to your front line sales personnel. This is crucial information for prospect and lead generation.

Headless commerce

By separating the front-end and back-end of your eCommerce application, brands can work on enriching the customer experience. Hybris lets you create your own mobile and digital storefronts using APIs, commerce developer toolkits and templates. Through headless commerce, you can:

  • Extend your business with interactions through progressive Web apps, chatbots and messengers, smart machines and devices
  • Experiment with different touchpoints and screens without any back-end constraints
  • Produce new digital experiences that increase customer engagement and conversions
  • Accelerate innovation with technology and creative partners working in parallel on an openly accessible platform 

Everywhere Commerce

SAP Hybris lets you acquire the core digital commerce capabilities to engage and transact with your customers across all channels. Here are some features that can help you build these capabilities:

Decoupled JavaScript storefront

This lets you create a progressive Web app (PWA) storefront to deliver the best possible experience on every device or location.

Powerful search capabilities

Powerful search capabilities let you promote the right products and let your customers find exactly what they’re looking for. Flexible built-in promotion capabilities will let you drive your sales and conversions effectively. SAP Hybris also offers plug-and-play integration that lets you deliver a scalable shopping cart and checkout experience for the customer. 

Personalised experiences

Providing personalised customer experiences is the key to winning more customers and improving sales. Hybris lets you give customers thoroughly individualized experiences through one-to-one personalisation and recommendations based on past customer behaviour, the insights for which are gained through machine learning. 

Digital commerce platform

It is easy to consolidate and publish all product data and product catalogs for consumption through a digital commerce platform. SAP Hybris gives customers easy access to all the product catalogs.

High-quality content

Hybris ensures high quality product content using built-in validation and workflow review for approval, bulk-edit, and mass-upload capabilities.

Easy to edit management interfaces

You can make quick and effective edits through an intuitive and easy-to-use management console.

Intuitive Web site editing

Simplify storefront management and edit your website through an intuitive What You See Is What You Get (WYSIWYG) Web site editing tool. 

Support for multiple storefronts

SAP Hybris lets you manage multiple storefronts for the brand and experience consistency using inherited components and built-in support for multiple touchpoints.

Wrapping up

It is time to provide a superior customer experience across all channels through the SAP Hybris platform. Consult our experts to know more about how adopting Hybris can transform your business and customer experience.

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Benefits Of Implementing Salesforce Commerce Cloud

Benefits Of Implementing Salesforce Commerce Cloud

Build Better Customer Experience and improve conversion rate with Salesforce Commerce Cloud

In the era of intense competition and accelerated tech transformation, consumer buying behavior has also been changing rapidly. Sticking to legacy methods can create challenges in delivering a seamless customer experience. 

The use of intelligent business systems will certainly help you in maintaining the existing customer base and also winning new customers. Salesforce commerce cloud, a feature-rich, cost-effective cloud-based eCommerce platform can help you enrich the customer experience and grow your conversion rate manifold.

Salesforce Commerce Cloud

Commerce Cloud lets you get in touch with shoppers at any time and through any channel by providing them with intelligent digital commerce solutions both online and in-store. Your business can elicit a lot of benefits by implementing the Salesforce commerce cloud. Here are some of them.

Seamless Digital Experience for Customers

Some of the best-applied practices such as eradicating unnecessary abandoned carts, optimizing checkout flows and payment accelerators will let you optimize the sales funnel and conversion rate. This, in turn, will give customers a seamless digital experience.

You can additionally build your social presence and establish your brand identity through the use of  social extensions available in the Salesforce B2C commerce cloud. 

With real-time access to digital storefronts, service agents can now increase the phone order rate and checkout on behalf of customers.

Scale up Marketing Efforts without IT Support

You can build, launch and boost marketing campaigns based on consumers’ demographics, psychographics, and behavior.

Personalizing the merchandising efforts and harnessing AI-powered recommendations will let you attract and build loyal customers, improve user retention rate, and increase the conversion rate.

You can also boost your organic presence by optimizing the products and categories pages through SEO tools and suggestions.

Reap the Benefits of AI

Eliminate unwanted searches and offer type-ahead suggestions personalized to every shopper with search recommendations.

You can boost your business conversions significantly with the help of AI-generated keyword suggestions which cover queries related to the product and category pages.

Analyze the purchasing behavior of customers and rework your selling strategy using sales commerce strategy, an AI-powered basket analysis dashboard.

Innovation and Scalability

You can use developer-friendly and Javascript-based tools for swift innovation and cater to business requirements.

The focus should be on developing mobile-first apps by using a complete development framework and scalable APIs, along with certified technology partners.

You can reduce the cost and time of website development with commerce cloud potent infrastructure.

Boost Online Revenue

You can capture the untapped market faster by optimizing all B2B functions to meet the requirements of wholesale partners. Your sales team will have the most accurate insights and analytics data so they can develop efficient sales strategies.

Engage Untapped Customer Base

It is essential to stay connected with your customers 24/7 and cater to their needs in real-time. You can do this by integrating your customer’s data with CRM and tracking sales, conversions, and all other customer activities.

Cater to Industry Needs

You can get frequent notifications to upgrade your business technology and ensure that your business strategy runs smoothly. You can also create innovative business models to cater to customers’ needs and adapt your business to the ever-fluctuating market.

It becomes easier to increase market coverage by launching your ecommerce store in record time and increase revenue by becoming the industry leader.

Jarvis Salesforce B2B and Salesforce B2C Commerce Cloud Solutions

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How Salesforce CRM can help you boost your retail business amidst the new normal

How Salesforce CRM can help you boost your retail business amidst the new normal

COVID-19 has undoubtedly created fluctuations in the retail business industry. During the lockdown, retail purchases all over the world were affected, witnessing a huge drop in consumer demands and dramatic shifts in buying patterns.

The main factors that affected retailers in these unprecedented times were the high cost of operations, non-availability of products and transportation issues.

It has become imperative for businesses, especially retail, to shift swiftly from conventional channels to digital modes of selling to adapt and thrive in this new normal.

A complete digital transformation by adopting omnichannel, cloud-based CRM to help retailers overcome disruptions and regain customer confidence is the need of the hour in these unprecedented times. First, let us look at five ways how retailers can innovate, stay relevant in these unprecedented times and boost business.

Acquire customers through smarter targeting

There’s been a clear rise in customers buying online. Shoppers can continue to make use of shopping apps, messaging platforms, social media, smart speakers and other such means to make purchases. Brands can also provide customers with experiences and transaction opportunities on channels that they’re most comfortable shopping from. Customers always spend time on channels of their choice. Hence it becomes very important to be able to target the right customer on the right channel, giving them the right offer at the right time.

Providing a seamless shopping experience

Customers want a seamless shopping experience across every platform, be it the web, social media, mobile or the store. With omnichannel order management capabilities, shoppers can buy anywhere and retailers can sell anywhere, at any time.

Increasing conversion and customer loyalty

It is important to have genuine conversations with shoppers, in their preferred channels. By personalizing every conversation and empowering customer service agents to respond faster, you will ensure customer satisfaction and loyalty in the long run.

Personalizing every path to purchase

A key facet of CRM is personalizing the buying experience. Personalization platforms driven by Machine Learning which offer companies an opportunity to engage their customers with digital experiences and adjust automatically to changing sentiment and behaviour in real-time are extremely crucial.

There are many personalization techniques that retail businesses can advance during this crisis.

Salesforce CRM integrates well with eCommerce business personalization solutions to retain existing customers and get new customers as well.

Improving merchandise agility and visibility

Retailers have been working behind the scenes to minimize disruption to their supply chains. Building on this, retailers should also be able to provide customers with inventory visibility updated to the minute. This gains more importance now, as customers are becoming more selective about how they shop, and what they choose to buy. Customers shouldn’t have to risk visiting a physical store, only to find out that the particular product they were looking for isn’t available. Your website should show what products are available, so customers know exactly what they want before making a visit to the store.

Wrapping up

The customer demand for a seamless, frictionless shopping experience online or offline hasn’t really changed. However, since the pandemic, these demands have gained a lot more importance. Having a good omnichannel, cloud-based CRM goes a long way in getting rid of possible points of friction and making the customer experience seamless and free of conflict. SalesforceCRM offers solutions which help enhance the customer buying experience by staying connected and delivering round-the-clock service. Seamless collaboration across different departments such as sales, marketing, store managers, inventory, supply chain and customer service increase customer satisfaction and boost revenue for the retail business. Order management through multiple channels helps in delivering smarter service and enhances customer loyalty in retail.

Retailers can also leverage customer data stored on SalesforceCRM to send targeted marketing campaigns across channels, thus improving the quality of prospects through relevant engagement and boosting the sales pipeline.

Jarvis is among the top partners for market leaders in CRM such as SalesforceCRM and many more. Experts at Jarvis work closely with retail businesses to understand their needs and accelerate technology implementation to help drive better business outcomes. Their expertise lies in evolving CRM solutions and giving high quality professional services. Learn more about the best strategies to help you boost your retail business with SalesforceCRM from our experts.

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